Collectible, swappable charms that clip onto any dog leash handle. Works with the leash you already own. Just pick your charms and walk.
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Pick from our collections: breed silhouettes, seasonal designs, letters to spell your dog's name, or everyday favorites.
Each charm's spring-loaded clip attaches to any standard leash handle. Swap in seconds, one-handed, no extra hardware needed.
Show off your style on every walk. Collect new charms, swap for the season, and let every leash tell your story.
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Loop & Lead started with a simple observation: the leash handle is the most visible, most personal, and most underutilized surface in the dog walking experience. Every walk is a chance to express who you are and who your dog is. We built a platform for that.
Founded in Chicago. Designed for every dog owner. Powered by a goldendoodle named Roxie who approved every charm before it went into production.
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